Primark enters 17th market with first store in Hungary
Fashion retailer Primark has entered its 17th market after opening its first store in Hungary.
Situated in Budapest’s Arena Mall, the store has created 180 jobs in the local area.
Primark has invested over €8 million in the new shop which has more than 33,900 square feet of retail space.
Hungary has become Primark’s sixth market in Central and Eastern Europe where it now has 13 stores. Later this year, the retailer will be launching new sites in Timisoara in Romania; Bydgoszcz in Poland and a second location in Prague in the Czech Republic.
Paul Marchant, chief executive at Primark, said: “Nearly five years after opening our first store in the region, we’re delighted to celebrate another significant milestone as we enter our 17th international market with the opening of Primark Arena Mall in Budapest, Hungary.
“I am extremely proud of our local team, whose dedication and hard work have driven our growth across the CEE region. We are excited to introduce our unique Primark offering to customers in Budapest, bringing something new and exciting to the market.”
Primark is aiming to grow its current number of 440 stores to 530 worldwide by the end of 2026. Last week, it launched a new shop in Madrid’s Salamanca district.
