New Look enters re-sale market with Re-Fashion
New Look is entering the pre-loved fashion market through a partnership with Re-Fashion.
To use the service, customers are asked to request a donation bag, which holds up to 12 items, then drop it off free of charge at their nearest Collect+ destination.
The clothing will then be repaired or upcycled by Re-Fashion and listed for sale on its website. As a thank you, customers are offered 30% off any purchase on Re-fashion without the having to wait for their donated items to sell.
Sue Fairley, head of sustainability at New Look, said: “We recognise that, as a broad-appeal fashion retailer, we have an important responsibility to both our customers and to wider society, to consider the lifecycle of the products we sell, from design stage to end of life.
“As part of our ongoing commitment to reduce the environmental impacts of shopping for clothes and to promote circularity within the industry, we are excited to partner with Re-Fashion and offer our customers an easy and convenient way for them to get involved.”
With over 350,000 tonnes UK clothing items being sent to landfill each year, New Look said the move forms part of its Kind to the Core initiative which aims to support the circular economy and extend the lifespan of its products.
