Pretty Little Thing teams up with GIRLvsCANCER
Pretty Little Thing has launched its first ever post-surgery lingerie collection with cancer awareness and action charity GIRLvs CANCER.
Part of an 18-month collaboration, the collection features a range of seamless bras, lace dressing gowns and bodysuits.
GIRLvsCANCER was founded by cancer survivor, broadcaster and campaigner Lauren Mahon and aims to tackle the cancer taboo whilst highlighting the challenges faced by those who are diagnosed with cancer as a young adult.
Describing the thinking behind the new range, Pretty Little Thing said: “Despite thousands of women undergoing surgical treatment for breast cancer each year, we’re still left with expensive, clinical, and often unflattering options when it comes to post-surgery underwear.
“Together with game-changing charity collective GIRLvsCANCER and Lauren’s unique approach we’ve created an inclusive post-surgical lingerie collection which is all things sexy, comfortable, and most importantly, empowering. We aim to shift the perceptions of those impacted by breast cancer and get you all self-checking.”
The Girl Vs Cancer x PLT collection is available in sizes XS to XXL with prices ranging from £8 to £28.
Mahon added: “This project with Pretty Little Thing will genuinely empower those dealing with a diagnosis, and directly impact improvements of the cancer experience for all. Importantly for me, this isn’t just a one-off campaign for an awareness month. This is an 18-month commitment from a big retail giant, and I am genuinely excited to see the heights we can take it.”