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Poundland completes transition to new clothing ranges powered by Pepco

Poundland has completed its transition to new clothing ranges as it begins to take advantage of its parent company Pepco Group’s buying power. This means the…

FASHION

Poundland completes transition to new clothing ranges powered by Pepco

7 November, 2023 | by Angela Beevers

Poundland has completed its transition to new clothing ranges as it begins to take advantage of its parent company Pepco Group’s buying power.

This means the retailer now offers family fashion products in 560 stores across the UK and Ireland, including all 56 former Wilko locations that have now re-opened.

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Poundland said the move has enabled it to reduce average selling prices by 10%.

Customers now have access to lifestyle and athleisure brands such as Cardio Bunny and Bekkin, as well as an expanded baby and kids clothing range. Over the last eight weeks, every store with a fashion area has doubled the amount of space dedicated to baby and childrenswear.

The expansion in the category has also enabled Poundland to take advantage of Pepco’s major licensing partnerships with the likes of Harry Potter, Gremlins, Tom & Jerry and the Moomins.

Poundland commercial director Tim Bettley said: “As we’ve transitioned to these new ranges over the past three months, it’s been clear our customers have appreciated the lower prices and new ranges – especially in baby and kidswear.

“By taking advantage of the scale of our parent company, we’re able to double-down on the promise we make to deliver the amazing value we’re famous for.”