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Poundland to widen in-store food ranges

Poundland is to widen its food ranges and accelerate the roll out of its grocery offering to more stores. Frozen and chilled food ranges will be… View Article

Food and Drink

Poundland Company Profile

Poundland is a British variety store chain founded in 1990 by Dave Dodd and Steven Smith. The brand was acquired by Steinhoff International for £610 million in August 2016. Steinhoff is the owner of Pepco Group of which Poundland is a part.

The retailer estimates that it serves seven million customers every week. The simple nature of its stores and cheap prices appeal to customers, with the vast majority of items costing just £1. It stocks many well-known branded products at discounted prices through food and drink right across to health and beauty. In addition, it stocks books, DVDs, toys, and much more.

In 2017, Poundland began to roll out Pep&Co ‘shop-in-shops’ offering customers a full range of women’s, men’s and kid’s fashion. Pep&Co is now available in over 300 of stores. Prices at PEP&CO start at £1.

Pepco Group has expanded Poundland sister brand Dealz into Europe which offers a very similar concept to Poundland. In the coming months, Poundland expects to have a ‘rapid rollout’ of chilled and frozen food in most UK stores following its recent acquisition of Fulton’s Food.

Poundland Products and Services

  • Food and Drink
  • Health and Beauty
  • Home and Pet CAre
  • Entertainment and DIY
  • Stationery and Crafts
  • Mobile Services
  • Pep&Co Clothing and Homeware


Pepco Group and Poundland owner Steinhoff is an international retail holding company that is dual listed in Germany and South Africa. The company mainly deals in furniture and household goods and has grown to a very considerable size in the past 50 years and now employs over 130,000 people.

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