Phase Eight unveils new concept store at Centre:mk
Womenswear brand Phase Eight has opened a new flagship concept store at Centre:mk in Milton Keynes.
A relocation from the brand’s former unit at the centre, the new 161.1 square metre space has enabled Phase Eight to showcase a wider selection of products, including event wear and day-to-night looks.
Caraline Money, global group retail director at Phase Eight owner TFG Brands, said: “We are delighted to have launched our new store concept in a prime location within Centre:mk, a destination in which we have always traded beyond expectations. The new store embodies every aspect of the Phase Eight brand and will serve as our regional flagship.”
The opening follows the news that premium fashion brand Reiss has selected Centre:mk for its latest location and key site in the region. Due to launch this summer, the shop will be situated on Silbury Arcade.
Kevin Duffy, Centre:mk’s centre director, added: “Centre:mk continues to enjoy strong demand from leading brands, with Phase Eight being the latest brand to make a significant commitment to the centre, it is a clear recognition of its position as a top ten destination in the UK. As well as being a great fit with our customer, the brand’s ethos, particularly its commitment to sustainability, aligns with our own and it has been great working with the team to realise its vision for Centre:mk.”
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