Phase Eight launches flagship Edinburgh store
Phase Eight has returned to Edinburgh with the opening of a new flagship store in George Street.
The move means the fashion brand now has four standalone shops in Scotland. It is also planning to open a new store in Glasgow’s Braehead Centre in May 2024.
Spanning 3,444 square feet and housed in a period building, the store features the brand’s new store concept with a private VIP personal styling suite, bespoke furniture, curved feature walls and large format digital screens.
The shop showcases Phase Eight’s latest event and ready-to-wear collections in sizes 8-26 as well as a range of complimentary shoes and accessories. It also offers a petite line as well as limited-edition ranges such as bridal, black-tie, and the brand’s recently launched childrenswear collection.
The opening forms part of Phase Eight’s retail expansion strategy which launched last year with 13 stores across the UK and Europe. Having already opened in Cribbs Causeway and Kingston earlier this year, Phase Eight is planning further openings in places like Bluewater, Braehead, Blanchardstown and Hamburg in 2024.
Caraline Money, group retail director at Phase Eight, said: “Having previous traded in Edinburgh, we are thrilled to be back in this iconic city with our latest flagship store.
“We truly value our Scottish customers, and we are delighted to bring the flagship experience to Scotland where we will be able to showcase our full range including limited-edition collections.
“Our store manager Tracey and the team are excited to welcome local customers as well as tourists to our stunning new store and deliver our personalised 5-star customer service experience.”
