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JD Williams adds Mango, Phase Eight and Whistles to its range

N Brown’s JD Williams fashion brand will be introducing a range of new third party brands to its collection as it looks to improve its brand… View Article

FASHION

JD Williams adds Mango, Phase Eight and Whistles to its range

N Brown’s JD Williams fashion brand will be introducing a range of new third party brands to its collection as it looks to improve its brand and product propositions.

The move will see clothing and accessories from Mango, Phase Eight and Whistles being made available from February on the JD Williams website.

Mango and Whistles will offer a range of jackets, dresses, knitwear and jersey tops, with Mango prices ranging from £10 for a jersey top to £70 for a jacket, and Whistles prices starting at £45 for a jersey top to £130 for a jacket.

Meanwhile, Phase Eight will focus on occasionwear with prices ranging from £100 to £200.

Sarah Welsh, chief executive of retail at N Brown, said: “Our clothing and footwear range is now back in growth, particularly with consumers rekindling their appetite for occasionwear as restrictions eased. We’re really pleased with the performance of our womenswear third-party brands in the latest period and see lots of opportunity in this area.

“The addition of new, aspirational third-party brands to our offering not only broadens the appeal to both new and existing customers but also helps us to build the JD Williams “emporium of discovery” brand identity. Mango, Phase Eight and Whistles are all brands that align well with the overall JD Williams identity and we are certain that our customers will love these new additions this spring.”

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