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Otrium goes green

Online fashion outlet marketplace Otrium has announced a new partnership to ensure customers can buy sustainable brands. Otrium members can now select a filter on the website… View Article

FASHION RETAIL NEWS UK

Otrium goes green

Online fashion outlet marketplace Otrium has announced a new partnership to ensure customers can buy sustainable brands.

Otrium members can now select a filter on the website or app that shows only ‘Conscious’ brands and products as rated by Good On You, which uses publicly available information including industry standards, certifications and brands’ own reporting.

Brands are asked to consent to show their rating and the Good On You app includes ethical brand ratings for close to 3,000 brands, including mainstream fashion labels and smaller, more ethical and sustainable brands.

Otrium co-founder and CEO, Milan Daniels, said: “We’re committed to finding ways to help our members shop more consciously, giving our fashion-lovers the best possible online retail experience while making sure every item of clothing produced is worn. Our partnership with Good On You will help to improve visibility for our millions of members so they can easily choose brands that go the extra mile to be more sustainable.”

Otrium was founded in 2016.

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