Fortnum & Mason goes green with plans for refillable biscuit tins
Fortnum & Mason is asking customers to hang on to their deluxe biscuit tins and buy refills as part of a green initiative.
In an effort to make their business more sustainable, the luxury department store will soon roll out a system that allows customers to order refills of biscuits, including tins of “Tofolosus,” by scanning a QR code on the back of products.
Fortnum’s has already introduced £85 reusable Christmas crackers and is offering £5 gift cards to customers who return their wicker hampers to store.
This is the latest in a string of green policies being adopted by the store, which includes plans to introduce new paper bags in its food hall.
The store said it would be able to remove more than 70 tonnes of single-use plastic from its business. The new bags, which now cost 10p, are made from chlorine-free paper, water-based inks and 20 percent recycled materials.
The food emporium, based in Piccadilly, central London, said: ‘As a 314-year-old family-run business… it’s our responsibility to operate in a way that’s sustainable for the next 300 years.’
It added: ‘We have a rich history of not only championing traditions but also driving innovation.
‘Whether it’s removing plastic from our ambient deliveries, our refillable and reusable hampers, [or] ensuring that we support small businesses who also take sustainable change seriously.’
Tom Athron, chief executive of the company, told The Sunday Times that the cost of living crisis has not taken a toll on the business yet because tourists from abroad are returning to the UK faster than anticipated.
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