Odd Muse to launch first pop up store in London

Online Retailer Odd Muse are set to open their first pop up store this March in Covent Garden.

The approximately 3,000 square-foot store located at 4 Slingsby Place, will offer best-selling products as well as exclusive new launches and surprises every week over a 5-week period.

Odd Muse is a luxury, slow fashion brand that focuses on having pieces in your wardrobe that will last forever. The retailer say they ‘focus on bridging the gap between fast fashion and unattainable luxury through providing fashion with no sell by date, in terms of quality and style’.

The business was founded by Aimee Smale in September 2020.

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