Newbie to open ninth UK store in Windsor

Newbie, the baby and childrenswear brand, is continuing its expansion with the opening of a new store  in Windsor.

Part of Swedish fashion group Kappahl, the brand will be launching what will be its ninth UK store on 5 June following an opening in Bromley earlier this month.

Newbie is planning to launch four further shops in strategic locations across London and the UK later this year to take the total to 13.  

The expansion forms part of Newbie’s long-term growth strategy which focuses on establishing a presence in key markets, meeting increased demand, and creating inspiring in-store experiences.  

Spanning 131 square metres, the store at Windsor Royal Shopping Centre will offer a complete wardrobe for children up to eight years old with items featuring hand-drawn patterns and a soft colour palette inspired by nature.