Newbie opens new store in Bromley as part of UK expansion
Newbie, the Swedish baby and childrenswear brand, has continued its international expansion with the opening of a new store in Bromley.
Part of the Kappahl Group, the brand is intensifying its presence in the UK by increasing its number of stores from seven to 13 in 2025.
Newbie offers a complete wardrobe for newborns and kids aged up to eight years, as well as a women’s collection to provide matching outfits for mothers and children.
Thomas Kusoffsky, vice president at Newbie, said: “The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here.
Never Miss a Retail Update!“Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept.”
Newbie has around 30 standalone stores in Sweden, Norway, Finland, Poland and the UK.
