Newbie to join line-up at Bracknell’s The Lexicon

Newbie is continuing its UK expansion with a new store opening at The Lexicon in Bracknell next month.

Due to launch on 10 July, the shop will offer the Swedish brand’s complete wardrobe for babies and children up to eight years old.

The opening forms part of the company’s long-term growth strategy, which focuses on establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences. 

The new site will be Newbie’s tenth in the UK following recent openings in Bromley and Windsor. The brand is also planning to launch a shop in Ealing in November,.

Designed to appeal to customers who favour sustainable fashion, the brand’s clothing is made from materials like organic cotton and RWS-certified wool and features hand-drawn patterns and a soft colour palette inspired by nature.

Gemma Keenor, Newbie UK country manager, said: “We are excited to open our tenth store in Bracknell on 10 July as there is an increased demand for childrenswear clothing.

“We are incredibly proud to have opened Newbie store in the beautiful historic market town of Windsor earlier this month.  The reception we have received from our customers has truly exceeded all our expectations.”

Newbie is part the Kappahl Group.