New Look to launch largest concept store as it looks ahead to further openings
New Look is to open its largest UK concept store at Metrocentre in Gateshead as it looks ahead to rolling out the format to more locations.
The news follows the successful launch of the concept store at Bluewater, which introduced dedicated service hubs, showroom spaces, and enhanced digital features to make it easier for customers to move between online and in-store shopping.
Subscribe to TRBThe new 11,000 square foot space will be a relocation within Metrocentre where New Look has traded for 20 years. It will offer click & collect, self-service ecommerce drop-offs, order-in-store showroom elevations, and digital browsing displays to create a frictionless shopping experience.
Situated in the fashion hub in Red Mall, the shop will stock an expanded range of womenswear, accessories and New Look’s 915 brand.
The opening comes as the retailer enjoys strong momentum from Club New Look, its first loyalty programme, which recently surpassed one million members.
New Look is currently undergoing a digital transformation backed by a £30 million investment to accelerate digital growth.
Mark Matthews, retail director at New Look, said: “Opening our largest concept store at Metrocentre is an exciting moment for New Look and a strong signal of how we are evolving the role of our stores.
“As our digital platform and Club New Look loyalty programme continue to grow, we are creating spaces that bring those capabilities to life for customers in-store.
“Our omni-hub format is built to integrate our online strengths with an inspiring retail environment.
“Following the strong response to our Bluewater concept store, we are now accelerating the rollout of this format across our estate as we continue to invest in stores that support a more connected, omnichannel customer journey.”
Ben Cox, director at Sovereign Centros from CBRE, asset managers of Metrocentre, said: “It’s great to see another long-term occupier investing in a latest concept store at Metrocentre.
“We’re focused on continually evolving our line-up and ensuring the look & feel is fresh and relevant.
“This significant investment from New Look is the latest show of confidence in Metrocentre, and the new store will be a fantastic home for them.”
Metrocentre has recently signed Bershka which is taking a 16,000 square foot unit in Red Mall.
