New Look opens biggest ever concept store at Metrocentre
New Look has launched its biggest concept store to date at Metrocentre as it continues to roll out its “omni-hub” store format.
The 11,000 square foot space is situated in Metrocentre’s Red Mall fashion hub and offers New Look’s full womenswear and accessories ranges alongside its 915 teen collection. Shoppers can also access a range of digital and convenience services, including click & collect, self-service returns, order-in-store and digital browsing.
Subscribe to TRBThe opening follows a string of concept store launches at Bluewater, Lakeside and Milton Keynes, and marks a new chapter for New Look at Metrocentre, where the brand has traded for more than 20 years.
New Look is also continuing to execute its digital transformation and customer engagement strategy. This has included launching its first loyalty programme, Club New Look, which now has more than one million members.
Mark Matthews, retail director at New Look, said: ” Opening our largest-ever concept store is a proud moment for New Look and reflects how we’re continuing to reimagine the role our stores play for customers.
“This space showcases the very best of what our omni-hub format can offer, combining a wider fashion range with smarter services and digital features that make shopping simpler, more inspiring and more connected than ever before.
“We look forward to welcoming customers through the doors and celebrating this exciting new chapter at Metrocentre.”
Ben Cox, director at Sovereign Centros from CBRE, asset managers of Metrocentre, said: “We’re pleased to see New Look mark their 20-year presence at Metrocentre with this exciting new concept store in the latest evolution of that partnership.
“Womenswear is a strong category for Metrocentre and this launch builds brilliantly on the continuing momentum we’re creating in our fashion line-up, following Hollister’s recent opening and the signings of Bershka and Lefties, both due to open soon.”
