New Look debuts dedicated 915 space at revamped Cribbs Causeway store
New Look has reopened its newly refurbished store at Bristol’s Cribbs Causeway.
Spanning over 9,000 square feet, the shop is the first to feature a dedicated 915 space, which is designed to enable younger customers to explore the latest trends and has its own branded entrance from the shopping centre.
Subscribe to TRBThe store also includes a returns kiosk, which is being rolled out across New Look’s store estate, to make online returns and exchanges quicker and more convenient for customers.
The refurbished store will showcase New Look’s latest womenswear, footwear and accessories collections, with an updated layout to make it easier for customers to browse.
The refurbishment follows a range of recent New Look openings and upgrades across the UK, including at Lakeside, Milton Keynes and Stoke-on-Trent, as well as the opening of its largest ever concept store at Metrocentre.
Alongside its store programme, New Look is continuing to grow its Club New Look loyalty programme, which now has over one million members. It is also strengthening its digital capabilities through a £30 million investment.
Mark Matthews, chief retail and digital officer at New Look, said: “We’re delighted to reopen our Cribbs Causeway store and welcome customers back to a refreshed space that showcases the best of New Look.
“As we continue to invest in our stores, we’re focused on creating shopping environments that reflect how our customers want to shop. At Cribbs Causeway, that includes introducing our first 915 space with its own entrance, giving younger shoppers a dedicated place to explore fashion and develop their own sense of style.
“We’re proud of the changes we’ve made, and hope customers enjoy discovering everything the refreshed store has to offer.”
Iain Minto, senior director, asset management at Sovereign Centros by CBRE, said: “New Look’s impressive store refit is another example of an established UK retailer investing in its Cribbs space as we become a hub for brands to test new concepts and product ranges.”
