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Michael Kors launches on Zalora

Luxury fashion brand Michael Kors has launched on Zalora, Asia’s online fashion destination. The partnership has included the exclusive launch of the brand’s new Karlie satchel…

FASHION

Michael Kors launches on Zalora

Luxury fashion brand Michael Kors has launched on Zalora, Asia’s online fashion destination.

The partnership has included the exclusive launch of the brand’s new Karlie satchel on the platform as part of Michael Kors’ autumn collection.

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Michael Kors regional general manager Kelly Lee said: “Joining Zalora, a premium online fashion retailer, will allow us to further elevate our customers’ digital experience via their robust platform.

“We are ready to offer an omnichannel experience to all Michael Kors customers with plans to organise more exciting collaborations with Zalora as the market navigates to the new normal.”

The  move means Zalora has become the first online partner in Malaysia to showcase the Michael Kors’ ‘Jet Set lifestyle’.

Mariella Merlino, luxury lead at Zalora, added: “We strive to deliver the best of brands to our customers, and Michael Kors is an exciting addition to our luxury category.”

 

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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