Michael Kors launches on Zalora
Luxury fashion brand Michael Kors has launched on Zalora, Asia’s online fashion destination.
The partnership has included the exclusive launch of the brand’s new Karlie satchel on the platform as part of Michael Kors’ autumn collection.
Michael Kors regional general manager Kelly Lee said: “Joining Zalora, a premium online fashion retailer, will allow us to further elevate our customers’ digital experience via their robust platform.
“We are ready to offer an omnichannel experience to all Michael Kors customers with plans to organise more exciting collaborations with Zalora as the market navigates to the new normal.”
The move means Zalora has become the first online partner in Malaysia to showcase the Michael Kors’ ‘Jet Set lifestyle’.
Mariella Merlino, luxury lead at Zalora, added: “We strive to deliver the best of brands to our customers, and Michael Kors is an exciting addition to our luxury category.”