Pandora opens Singapore office to drive expansion in Asia
Pandora has opened a new regional headquarters in Singapore as it looks to accelerate growth across Asia.
The office will be responsible for managing Pandora’s Asia cluster, which comprises a combination of owned and operated stores and distributor markets throughout the region.
Massimo Basei, chief commercial officer at Pandora, said: “Asia presents a tremendous opportunity for Pandora.
“With dynamic markets like India, Japan, Indonesia and South Korea poised for expansion, Singapore’s strategic location and vibrant business environment make it the ideal base for our expansion in the region.
“We are investing in a dedicated set-up and bold hiring plans to build a strong foundation for sustainable growth.”
The office is located in Marina Bay, at the heart of Singapore’s financial and commercial district. Once fully staffed, it will house around 50 team members across branding and marketing, market development, and operations. Recruitment is set to commence in the coming months.
The move has been supported by the Singapore Economic Development Board.
Dino Tan, senior vice president and head of Europe, EDB, said: “We welcome Pandora’s decision to establish its Asia headquarters here, leveraging Singapore’s position as a business hub for consumer companies looking to expand their reach across the region.
“Pandora’s expanded presence will add to the vibrancy of global lifestyle and consumer brands in Singapore and create exciting job opportunities for Singaporeans.”
