BuzzFeed to open airport stores this spring
Digital media company BuzzFeed has teamed up with Stellar Partners to launch premium news convenience stores in airports across the US.
The first two BuzzFeed stores will launch in the newly built Terminal C at LaGuardia Airport when it opens this spring.
Stellar said the partnership reflects its vision to introduce new and exciting concepts to airports and will add to its portfolio of 21 news convenience airport stores across the US.
Stellar chief executive Padraig Drennan said: “We are incredibly proud of this collaboration to develop exciting retail stores that bring the power of BuzzFeed news and entertainment to airports nationwide. Stellar’s retail expertise combined with BuzzFeed’s trendsetting appeal will help redefine newsstands and convenience for the modern traveller.”
Visitors to the stores will be able pick up travel supplies, snacks, magazines and beauty and lifestyle items, and pay through a self-checkout. They will also be able to check out the latest news and entertainment provided by BuzzFeed on screens throughout the stores.
Melanie Summers, BuzzFeed’s SVP of consumer products, said: “We are thrilled to build a long-term partnership with Stellar and extend the BuzzFeed brand to airports across the country. We’ll utilise our data-driven research and insights to give consumers a curated travel experience with the products they want most.”
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