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LVMH appoints new chief executive of Tag Heuer

LVMH has promoted Frédéric Arnault to the position of chief executive of the Tag Heuer watch brand. Arnault has been working with Tag Heuer since 2017… View Article

FASHION

LVMH appoints new chief executive of Tag Heuer

LVMH has promoted Frédéric Arnault to the position of chief executive of the Tag Heuer watch brand.

Arnault has been working with Tag Heuer since 2017 and was appointed to the role of chief strategy and digital officer the following year. In his new position, he will be responsible for supporting innovation and accelerating the brand’s development.

He will succeed Stephane Bianchi who is being promoted to the  position of chief executive of LVMH’s watches and jewellery division on 1 July.

Bianchi said: “It fills me with pride to see Frédéric succeed me at the helm of TAG Heuer after the key role he has played in its strategic repositioning. Frédéric’s passionate about watchmaking, and I am convinced that he and his management team are best placed to lead this wonderful Maison to the heights of achievement it deserves.”

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