LVMH appoints Béatrice Goasglas as CEO of Tag Heuer
LVMH has appointed Béatrice Goasglas as chief executive of the Tag Heuer luxury watch brand.
Goasglas has been working with Tag Heuer since 2018, initially as vice president of digital and client experience then as managing director of Tag Heuer Asia Pacific. Currently president of Tag Heuer Americas, she will take up her new position on 1 May.
Subscribe to TRBIn her new role, Goasglas will continue to drive Tag Heuer’s ongoing strategy of elevation and innovation while leveraging the brand’s iconic collections and its partnership with Formula 1.
Stéphane Bianchi, LVMH group managing director and chief executive of LVMH Watches & Jewelry, said: “Béatrice has had an outstanding career within Tag Heuer, and I am delighted that she will be taking the helm of this iconic watchmaking maison.
“Her deep knowledge of the brand, combined with her leadership and unparalleled commitment, will enable Tag Heuer to reach new heights and to continue embodying the very highest watchmaking quality and the avant-garde spirit so dear to the maison.”
Prior to joining Tag Heuer, Goasglas was head of digital, marketing and client at SMCP, the company behind Sandro, Maje, Claudie Pierlot and Fursac. Before that, she held a digital and customer director role at The Kooples.
