David M Robinson partners with TAG Heuer to launch Liverpool ONE store
Luxury jewellery retailer David M Robinson has opened a new boutique with TAG Heuer at the Liverpool ONE shopping destination.
Spanning 3,600 square feet, the South John Street store is the largest TAG Heuer boutique in the UK.
The shop has been fitted out in TAG Heuer’s signature blue and features a private luxury lounge and bar, as well as a wall-mounted, 3D Porsche sculpture that was created by local artist Jessica Slack to highlight the long-lasting partnership between Porsche and TAG Heuer.
Representing the third space from DMR at Liverpool ONE, the new store showcases TAG Heuer collections such as the Aquaracer and Carrera, as well as the latest generation of Connected watch, the TAG Heuer Connected Calibre E4.
John Robinson, managing director at DMR, said: “This is our third separate fascia in the destination and we are looking forward to welcoming customers from around the North West and further afield to see the largest TAG Heuer Boutique in the UK.
“Building on the success of the flagship DMR showroom complete with its Rolex Espace and the Omega Boutique which we operate next to Apple, the TAG Heuer boutique makes Liverpool ONE a genuine destination for luxury watch and jewellery purposes.”
Rob Deacon, asset management director at Grosvenor, added: “David M Robinson and TAG Heuer are both cornerstone names in their sector and set the benchmark for high-quality, luxury watch and jewellery collections, so we are hugely excited to see them open the doors to their new boutique.
“The commitment of DMR for a third store within Liverpool ONE is a clear recognition of the destination’s position as a steadfast home for established brands, and reemphasises the first-rate calibre of the offer we have curated here.”