Luxe Collective enjoys successful pop-up at Liverpool ONE
Pre-loved luxury retailer Luxe Collective has been celebrating a successful pop-up activation at Liverpool ONE.
Marking the brand’s first activation in the north west, the immersive ‘Real vs. Fake’ fashion experience attracted large crowds as it challenged members of the public to distinguish a real designer handbag from a counterfeit one, with one participant being given the chance to win an authentic Louis Vuitton Neverfull MM tote bag.
Co-founded by brothers Joe and Ben Gallagher in Liverpool in 2018, Luxe Collective has recently secured investment through BBC’s Dragons’ Den. Through social media content and a meticulous authentication process, the brand allows consumers to buy and sell items directly to Luxe Collective and offers pre-loved designer apparel, including bags, accessories, and footwear.
Ben Gallagher, head of social media at Luxe Collective Fashion, said: “Showcasing Luxe Collective at our Real vs. Fake event in Liverpool ONE last weekend was a huge leap forward in our brand journey.
“It was great to meet our followers face to face, share stories and get to know our community better. Coupled with our appearance on Dragon’s Den and significant investment earlier this month, we’re moving in a strong direction, and we’re excited to see the success we can achieve in 2024.”
Liverpool ONE has built a reputation for providing local and online-only brands with opportunities to trial their concepts within a bricks-and-mortar location. This has included the hosting of popular north west-based fashion brand Arne twice last year, and online women’s active streetwear brand Red Run taking space for its debut retail flagship.
Rob Deacon, asset management director at Liverpool ONE, said: “Championing best-in-class local and online brands is one of our key commitments at Liverpool ONE and it was brilliant to see the response to Luxe Collective’s activation last weekend.
“Supporting initiatives and providing new experiences for our visitors continues to place Liverpool ONE as one of the leading retail and entertainment destinations in Europe, which in turn sustains strong demand from leading brands.”
The announcement follows the recent news that the White Stuff fashion and lifestyle brand has signed for a new store at Liverpool ONE.