Joules celebrates Christmas with ‘Live Merry & Bright’ advert
Joules has launched its Christmas 2021 advert which celebrates “all things merry and bright”.
The fashion and lifestyle brand worked with creative agency Brothers & Sisters on the campaign that shows a group of friends and real-life wild swimmers enjoying a walk on the beach for their annual festive get-together whilst dressed in colourful Joules outfits.
Filmed at Camber Sands in East Sussex, the walk culminates with the group throwing their inhibitions to the wind and skinny dipping in the English Channel.
Claire Tait, marketing director at Joules, said “Bold, brave and unapologetically colourful, that’s how I would describe our Joules Christmas advert this year. Demonstrating a real sense of adventure, true friendship and a genuine connection with nature, what better way to showcase our Christmas clothing and lifestyle collection than to show a group of friends spontaneously deciding to take a dip in the sea together.”
See a preview of the Joules Christmas advert ahead of its launch here.
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