John Pye launches online luxury shop
Online auction house John Pye has expanded into retail by launching a new online offering where customers can purchase high-end jewellery and watches.
Having run luxury auctions since 1968, the company has now diversified and set up the John Pye Luxury Shop, which stocks brands like Rolex, Omega and Tag Heuer as well as exclusive jewellery such as the David Jerome Collection.
Adam Pye, managing director at John Pye Auctions, said: “We’re delighted to launch the John Pye Luxury Shop and add another string to our bow. We already have a number of divisions – including property, luxury, trade and more – so we’re delighted to add the Luxury Shop to our growing roster of companies.
“We’ve held luxury auctions for many years, but we wanted to offer our customers a direct buying experience to make shopping even easier. Our aim is to reach a wider target market, as well as provide our existing customers with an even larger range of luxury assets and jewellery at the click of a button.”
