Joe Browns aims for £100m sales target by 2026
Fashion and home retailer Joe Browns has embarked on a new strategy as it looks to increase its annual turnover by 138% to £100 million in sales by 2026.
The news follows a strong start to the current autumn/winter trading period for the retailer, which has achieved cumulative growth in the period of 68% year-on-year.
Founded in 1998 by owner Simon Brown, Joe Browns initially began selling menswear before adding womenswear in 2002 and homewares in 2019.
The company sells via a combination of Joebrowns.co.uk, brochures, marketplaces, royalty agreements, wholesale, and direct despatch through independents and small department stores, as well as retail units in Meadowhall and York.
Commenting on the new strategy, Brown said: “During the last few months, we have had time to reflect on the next part of the journey for Joe Browns. We start from a cracking place of sustained growth over the last 23 years, a strong performance throughout the pandemic and an excellent start to the AW21 season.
“Our growth strategy, put simply, is about building on our existing customer base through new retail partners, marketplaces and our owned channels. This in turn is linked to great value and underpinned by our mission to make people feel good and have a little fun along the way.”
During the pandemic, Joe Browns invested in a £1.5 million warehouse extension to support its growth plans. It is also in the process of expanding its marketing department and plans to double the size of its ecommerce team.
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