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Jeager launch new collection as part of M&S family

British fashion brand Jaeger is relaunching for autumn/winter 2021 as part of the Marks and Spencer family. Marks & Spencer acquired the Jaeger label out of… View Article

FASHION

Jeager launch new collection as part of M&S family

British fashion brand Jaeger is relaunching for autumn/winter 2021 as part of the Marks and Spencer family.

Marks & Spencer acquired the Jaeger label out of administration for 6 million pounds in January earlier this year.

The Jaeger team have unveiling a new look and feel for the brand and a much-anticipated first capsule collection. This launch marks the beginning of the next chapter for Jaeger, which like M&S, was founded in 1884 and has been creating quality, stylish clothing for 137 years.

Alongside creating the first A/W capsule collection, the team has been redeveloping the brand’s identity with partner Spring Studios, trading the existing stock purchased in the sale, and embedding the Jaeger brand into the M&S ecosystem to best utilise its infrastructure. This includes M&S’s extensive delivery network and website which is visited by 13.5 million customers every week.

Fiona Lambert, MD of Jaeger, part of the M&S Family, said: “There’s nothing more exciting than relaunching a brand and we are delighted to have taken the fabulous heritage of Jaeger and reimagined it with British modernity and sensorial quality that we believe will create “tomorrow’s vintage”. From the luxe wool suit to the tartan mini, this first capsule collection truly gives a flavour of what Jaeger will stand for – effortless elegance. We’re looking forward to hearing feedback on our ranges from new customers and those who have been loyal to the brand over the years. What’s most exciting is this is just the beginning.”

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