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JD Williams unveils Anise sustainable fashion range

Fashion and homewares retailer JD Williams has launched a new sustainable own-brand clothing range called Anise. Designed in-house, the collection features premium, sustainable fabrics and embraces… View Article

FASHION RETAIL NEWS UK

JD Williams unveils Anise sustainable fashion range

Fashion and homewares retailer JD Williams has launched a new sustainable own-brand clothing range called Anise.

Designed in-house, the collection features premium, sustainable fabrics and embraces manufacturing initiatives that have less of an impact on the environment.

The move forms part of parent company N Brown’s wider sustainability strategy and its commitment to making all own brand products responsibly sourced by 2030.

All clothes within the collection have been produced using sustainable materials, including Lenzing Ecovero viscose fibres and Repreve recycled polyester, a material made from used plastic bottles. Denim fabric includes recycled denim fibres and has been manufactured using approximately 65% less water versus a standard pair of jeans.

Sarah Welsh, chief executive of retail at N Brown, said: “This collection has been created for women with a fresh and modern fashion attitude. Designed for the more casual moments in our customers’ lives, it focuses on the use of premium,  sustainable fabrics, and longevity and versatility.

“The range aims to attract more eco-conscious shoppers, without compromising on style and value – something we know our JD Williams customers will love and appreciate. The collection is also an example of how we are continuing to grow the mix of own designed product to build our handwriting and uniqueness.”

With sizes ranging from 10 to 24, items cost between £24 and £80.

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