THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Primark expands partnership with Recover™ for sustainable leisurewear range

Primark is expanding its partnership with recycled cotton producer Recover™ and becoming the “first high-street retailer” to use its unique RColorBlend fibre on a global scale…. View Article

FASHION RETAIL NEWS UK

Primark expands partnership with Recover™ for sustainable leisurewear range

Primark is expanding its partnership with recycled cotton producer Recover™ and becoming the “first high-street retailer” to use its unique RColorBlend fibre on a global scale.

The partnership supports Primark’s commitment to increase the amount of clothing containing recycled materials and builds on its ambition to produce affordable sustainable fashion.

Recover™, a global producer of low-impact, high-quality recycled cotton fibre and fibre blends, transforms textile waste into recycled fibres and blends, helping to close the loop on fashion.

The RColorBlend is produced by blending Recover’s coloured recycled fibre from textile waste, from factory floor cutting waste or used clothes, together with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres together, with no additional dyeing treatment and limited water and chemicals to reduce the environmental impact.

The range is made using recycled cotton and polyester fibres and includes t-shirts priced at £6 and sweatshirts priced at £11, in a range of colours including grey, blue and pink. It will launch in selected stores across 14 markets in Europe and the US.

Lynne Walker, Director of Primark Cares at Primark, said: “I am delighted to be expanding our partnership with Recover™ to continue to bring their innovations to a wide market and support our work to increase the amount of recycled material we’re using in our clothes.

“For change to happen at scale across the fashion industry, we need partnership and collaboration and we will continue to invest in partnerships like this to support our ambition to become a more circular business and reduce the impact that we have on the environment.”

Alejandro Raña, Chief Business Development Officer at Recover™, said: “This latest product offering is another important milestone in our long-term partnership with Primark, with the aim to make circular fashion accessible and affordable for everyone. By integrating Recover’s RColorBlend recycled fibre within their supply chain, Primark can produce high-quality garments in a large range of colours and with minimum environmental impacts, helping to have a long-lasting effect on the industry.”

Subscribe For Retail News