Jack Wills to launch kidswear range
Jack Wills is to launch its own kidswear range through an international license partnership with Brand Machine Group.
Under the license agreement, Brand Machine Group will design, manufacture and market Jack Wills childrenswear and accessories for boys and girls aged 0 to 16 years.
A spokesperson for Jack Wills said: “We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills. This partnership is an important step for the future of Jack Wills and one which will improve our brand positioning across the UK/internationally.”
The range will initially cover boyswear and girlswear with toddler and baby ranges to follow in future seasons.
Boo Jalil, chief executive of Brand Machine Group, said: “We are excited to be a part of a British heritage-inspired brand and bring Jack Wills into our portfolio of established brands as experts in childrenswear we have a shared vision of outstanding quality product.”
