French Connection announces new US licensing partnership
French Connection Group has embarked on a long-term partnership with G-III Apparel Group to develop and distribute menswear, womenswear and selected accessories across North America.
The move marks a major milestone in French Connection’s growth strategy under its owner, MIP Holdings.
Subscribe to TRBStarting from 1 February, the agreement will see G-III use its market expertise and established North American retail relationships to accelerate French Connection’s growth, strengthen its position as a contemporary fashion brand, and advance its global expansion strategy across key international markets.
Apinder Singh Ghura, chair of French Connection Group, said: “Since takeover in November 2021, we have focused on revitalising French Connection and positioning it for long-term success.
“We are delighted to partner with G-III to advance this strategy and are confident in their ability to unlock meaningful opportunity for French Connection in North America.
“This agreement builds on our global momentum and reflects our commitment to expanding the brand’s reach and relevance.”
Morris Goldfarb, G-III’s chairman and chief executive, added: “Expanding our portfolio of strategic licenses remains central to our growth strategy.
“This partnership leverages our scaled infrastructure and proven strengths in design, sourcing, and distribution to extend the brand’s legacy and deepen its connection to today’s consumer.”
Founded in 1972, London based French Connection has a presence in over 200 locations across the world.
