Icon Outlet to reopen in full as Skopes joins line-up
Icon Outlet at The O2 is to reopen the last remaining stores on 29 April just ten weeks after The O2 was extensively damaged by Storm Eunice.
The full reopening of the premium outlet destination will also include the launch of a store for the Skopes menswear brand, which has taken a 2,110 square foot space on the upper level near to The Cosmetics Company, Hobbs, The Body Shop and ProCook.
Michael Barber, head of retail at Skopes, said: “Icon Outlet is a key location for us and we are thrilled to be launching in such an iconic destination. We have witnessed Icon Outlet and The O2’s strong bounce back and following their impressive sales performance, we’re looking forward to welcoming new visitors to enjoy Skope’s quality tailored menswear. From sustainable suits and wedding attire, to black-tie dinners, we offer something for every man on every occasion.”
Icon Outlet’s retailers have performed well following the destination’s partial re-opening on 18 March. For March overall, like-for-like sales at Icon Outlet were 64% ahead of the same period in 2019, while average transaction values rose by 3%.
Janine Constantin-Russell, managing director of Icon Outlet and The O2’s Entertainment District, said: “We are so pleased to see Icon Outlet fully open. Despite the temporary closures, we have experienced an incredibly strong March, which is testament to the destination’s appeal to consumers and the commitment of our retailers, restaurants and leisure operators.
“We are looking forward to welcoming visitors back to experience our full array of high-calibre brands once again, including our newest addition, Skopes. As we make our final preparations, we are very grateful for the continued support of staff, suppliers, stakeholders and visitors.”
2022 is set to be big year for The O2 with the celebration of its 15th birthday in June. The venue’s arena will host over 200 events from artists such as Dua Lipa, Little Mix, Billie Eilish, Queen + Adam Lambert and more.
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