Hugo Boss to enter equestrian apparel market
Hugo Boss is preparing to enter the equestrian apparel market.
Due to be introduced on 15 September, the BOSS Equestrian collection will be designed, produced, and distributed by Bold Equestrian.
The range will offer a mix of lifestyle fashion and equestrian apparel for men and women, with a focus on functionality, fit, and quality. It will also include a smaller number of horse accessory items.
Daniel Grieder, chief executive of Hugo Boss, said: “With the 24/7 lifestyle approach of Boss, we are further expanding the brand’s product range into iconic lifestyle areas that fit its premium positioning.
“The new Boss Equestrian license strengthens our sports offering while increasing the brand’s visibility and relevance for female customers and male equestrian fans alike.”
To celebrate the launch, BOSS Equestrian will be supported by a marketing campaign featuring a mix of selected Olympic athletes and equestrian influencers as brand ambassadors.
