H&M unveils kidswear collaboration with Kelsey Oseid
H&M has collaborated on a new kidswear collection with illustrator Kelsey Oseid of Kelzuki.
Featuring Oseid’s signature depictions of wildlife, the capsule H&M x Kelzuki collection covers clothing and shoes and will be available from 26 September in stores and online.
H&M said the gouache illustrations aim to capture the different characteristics of animals and celebrate the wonder of nature.
Sofia Löfstedt, head of design for kids at H&M, said: “We love Kelsey’s distinctive gouache illustrations for the way they capture the personality and quirks of different animals. For our collaboration, we focused on wildlife animals and have built a collection with prints from Kelsey’s wonderful work, which we can’t wait to share with everyone.”
Clothing items include sweatshirts, shirts, leggings and skirts while the accessories range includes boots, flat shoes and sneakers.
