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H&M to launch most sustainable swimwear collection to date

H&M has announced that it is to launch its most sustainable swimwear collection to date. Featuring classic bandeaus, curved briefs and feminine off-the-shoulder tops, the Summer… View Article

FASHION RETAIL NEWS UK

H&M to launch most sustainable swimwear collection to date

H&M has announced that it is to launch its most sustainable swimwear collection to date.

Featuring classic bandeaus, curved briefs and feminine off-the-shoulder tops, the Summer 2021 Swimwear Collection is made from pre-consumer recycled polyesters from textile waste and post-consumer recycled polyester from recycled bottles. As well as breaking ground in sustainable fabrications, the swimwear pieces run up to sizes 50EU online and 46EU in-store.

The collection will available in-store and online in most markets from the beginning of June.

Maria Östblom, head of design womenswear at H&M, said: “I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this emboldening swimwear collection, too.”

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