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H&M to expand second-hand platform Sellpy into two new markets

H&M is to expand its second-hand platform Sellpy into the two new markets of the Netherlands and Austria. The fashion retailer has been investing in Sellpy… View Article

FASHION

H&M to expand second-hand platform Sellpy into two new markets

H&M is to expand its second-hand platform Sellpy into the two new markets of the Netherlands and Austria.

The fashion retailer has been investing in Sellpy since 2015 and became its majority owner in 2019. It it is now the largest online shop and sales service for second-hand items in Sweden and expanded into Germany in June 2020.

Nanna Andersen, head of CO:LAB H&M Group, said: “We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular.”

Michael Arnör, chief executive of Sellpy, added: “We see a steady growth in demand for sustainable consumption, where second-hand is a great option. Every garment bought pre-owned saves resources for our planet. It’s therefore very exciting that we continue to grow and empower more customers in Europe to live circular.”

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