H&M Studio presents latest collection at exhibition during Paris Fashion Week
H&M is currently showcasing its H&M Studio spring/summer collection during Paris Fashion Week via a temporary exhibition in a historic building near the Palais Garnier.
The ‘La Maison’ immersive space at 51 Boulevard Haussmann has been designed to look like a sophisticated Parisian apartment and includes a showroom and archive.
The space was opened with an exclusive launch party on 26 February where guests included Iris Law, Alexa Chung, Hari Nef , Jill Kortleve, Tina Kunakey and Caroline Daur.
Remaining open until 29 February, the exhibition comprises a series of themed rooms with artistic installations that invite guests to explore H&M Studio collections past and present. Key pieces from the forthcoming spring/summer collection are being exhibited alongside an installation of a giant story book containing creative visual explorations of the collection.
Ann-Sofie Johansson, H&M’s creative advisor and head of design womenswear, said: “The opening party for the H&M Studio exhibition was amazing! The exhibition is an opportunity to present our upcoming S/S24 collection in an unexpected way during Paris Fashion Week.”
H&M Studio is H&M’s most fashion-forward offering. Launched in 2013 by an in-house design team, limited-edition collections are unveiled several times a year.
