H&M to launch Elie Saab designer collaboration on 22 October
H&M is set to launch a new designer collaboration with haute couture house Elie Saab this autumn.
Due to launch on 22 October, the collection will feature embellished gowns, “shimmering” separates and tailored pieces, with details including fine lace, gradient sequins and the brand’s signature monograms.
Subscribe to TRBElie Saab founded his namesake brand in the early eighties in Beirut, where he first gained recognition for his refined bridal creations. He later became one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture. In addition to couture, the brand now offers ready-to-wear and accessories.
Ann-Sofie Johansson, H&M creative advisor and head of design womenswear, said: “We are thrilled to announce this landmark collaboration with Elie Saab. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection.”
Saab said: “This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life.
“It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”
In the last year, H&M has also launched collaborations with Stella McCartney and Glenn Martens.
