Clarks hails successful Paris Fashion Week showcase
Clarks held a five day showcase of the best of its brand at Paris Fashion Week last week as part of plans to strengthen its presence in Europe.
The British footwear brand took over Galerie Joseph in the heart of the city from 17 to 21 January.
Situated on the Rue Froissart, the showroom charted the history of some of Clarks’ best collaborations and featured a selection of products, including the popular Originals and key autumn/winter 2023 picks. The brand also celebrated the upcoming launch of the new Torhill style with Salehe Bembury and the Slam Jam Wallabee.
Clarks has also chosen Paris for the opening of its first concept store outside of Paris. Due to launch in the spring/summer, the new shop will aim to go beyond traditional retail to create an immersive shopping experience for customers while channelling the rich history of the brand. It will also offer a repair and customisation service and play host to in-store launches and events.
Tara McRae, chief digital and marketing officer at Clarks, said: “We are so excited to be showing up at Paris Fashion Week again, showcasing some of the best parts of our brand. France is a key market for us going forward so PFW was a no-brainer.
“And what makes it even more exciting is the global reach of this week. 2022 was an awesome year for Clarks as a brand, and 2023 is shaping up to be even more exciting.
“Our product stories, brand partnerships, and innovative store concepts are a few of the things that are going to make this year one to remember.”
