H&M opens store on Myntra
High street fashion retailer H&M has opened an online store on India’s Myntra.com.
The two companies have also worked on a joint campaign featuring Bollywood actors such as Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal.
At launch the store offers around 15,000 fashion items for women, men, teenagers and children. Special fashion collections such as Richard Allan x H&M and the H&M Studio Autumn/Winter 2019 are also included in the assortment.
Janne Einola, country manager for H&M India, said: “We see huge potential in India and look forward to making our brand available to new customers across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India.”
H&M opened its first store in India in 2015 and launched an online shop in 2018.
