Chantecaille expands into India
Chantecaille has launched into the India market in a collaboration with Luxasia, the luxury beauty distributor in Asia.
Founded by Sylvie Chantecaille in 1998 and acquired by Beiersdorf in 2022, the brand is known for its luxury botanical skincare and cosmetics ranges.
The move will enable customers of Nykaa, Tira and SS Beauty to purchase from an assortment of Chantecaille’s best-selling skincare and cosmetics SKUs, including products such as Just Skin, Pure Rosewater, Bio Lifting Serum+, Lip Veil and Faux Cils Longest Lash Mascara.
Julia Frankenberger, chief marketing officer at Chantecaille, said: “With this partnership, we mark a new chapter in our mission to bring our ‘Beauty with Impact’ ethos to customers globally. We’re thrilled to introduce the brand to an audience that’s proven to value luxury, performance and purpose.”
Subscribe to TRBTo celebrate the launch, Chantecaille will be executing an online campaign that will be supported by KOL activations and influencer partnerships.
Laure Hernandez, vice president, EMEA for Chantecaille, added: “Luxasia is a trusted leader in luxury beauty distribution across Asia, known for its expertise in launching and nurturing premium beauty brands in rapidly evolving markets. Their deep understanding of the regional market dynamics, including India, equips Chantecaille with the strategic insight needed to connect with the right consumers.”
