THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Mushroom leather is officially hitting the mainstream with Stella McCartney

Stella McCartney’s Frayme Mylo is the first-ever commercial, vegan luxury handbag made from mushrooms. British designer Stella McCartney has been working with Bolt Threads since 2017, to develop products made… View Article

FASHION

Mushroom leather is officially hitting the mainstream with Stella McCartney

Stella McCartney’s Frayme Mylo is the first-ever commercial, vegan luxury handbag made from mushrooms.

British designer Stella McCartney has been working with Bolt Threads since 2017, to develop products made from sustainable mushroom leather. Five years later, the first luxury bag to be created from mycelium is now available for purchase.

Originating from the root-like structure of fungi, mycelium is the latest innovation in vegan alternatives to animal leather. It’s taken several iterations for the material to feel as good as animal leather and to last as long, but it appears that more sustainable solutions may finally start becoming mainstream.

In 2021, the brand developed the world’s first garments created from Mylo and later that year the Frayme Milo first debuted at the brand’s Summer 2022 runway show at Paris Fashion Week.

The new silhouette from McCartney is hand-crafted by Italian artisans and is set to be released in a limited edition drop, with each bag numbered from 1 to 100. Inspired by the Falabella bag, the Frayme boasts an oversized recyclable aluminium chain strap that runs around the bag, as well as a statement medallion.

“Bringing the first-ever luxury bag made from Mylo to market is a massive milestone for conscientious consumers, the biomaterials industry, and the future of luxury fashion,” says Dan Widmaier, Founder & CEO at Bolt Threads in a press release.

The new bag forms part of a larger shift in the McCartney brand focus, with the new campaign set to focus on “Fashion Fungi,” inspired by transformative and transcendental qualities of the mushroom. The new Frayme Mylo bag is available from July 1 exclusively from Stella McCartney boutiques.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >