THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Mushroom leather is officially hitting the mainstream with Stella McCartney

Stella McCartney’s Frayme Mylo is the first-ever commercial, vegan luxury handbag made from mushrooms. British designer Stella McCartney has been working with Bolt Threads since 2017, to develop products made… View Article

FASHION RETAIL NEWS UK

Mushroom leather is officially hitting the mainstream with Stella McCartney

Stella McCartney’s Frayme Mylo is the first-ever commercial, vegan luxury handbag made from mushrooms.

British designer Stella McCartney has been working with Bolt Threads since 2017, to develop products made from sustainable mushroom leather. Five years later, the first luxury bag to be created from mycelium is now available for purchase.

Originating from the root-like structure of fungi, mycelium is the latest innovation in vegan alternatives to animal leather. It’s taken several iterations for the material to feel as good as animal leather and to last as long, but it appears that more sustainable solutions may finally start becoming mainstream.

In 2021, the brand developed the world’s first garments created from Mylo and later that year the Frayme Milo first debuted at the brand’s Summer 2022 runway show at Paris Fashion Week.

The new silhouette from McCartney is hand-crafted by Italian artisans and is set to be released in a limited edition drop, with each bag numbered from 1 to 100. Inspired by the Falabella bag, the Frayme boasts an oversized recyclable aluminium chain strap that runs around the bag, as well as a statement medallion.

“Bringing the first-ever luxury bag made from Mylo to market is a massive milestone for conscientious consumers, the biomaterials industry, and the future of luxury fashion,” says Dan Widmaier, Founder & CEO at Bolt Threads in a press release.

The new bag forms part of a larger shift in the McCartney brand focus, with the new campaign set to focus on “Fashion Fungi,” inspired by transformative and transcendental qualities of the mushroom. The new Frayme Mylo bag is available from July 1 exclusively from Stella McCartney boutiques.

Subscribe For Retail News