Gymshark promotes Carly Natalizia to chief digital officer role

Gymshark has promoted Carly Natalizia to the newly created role of chief digital officer.

Natalizia joined the brand in 2022 as vice president marketing, international before becoming global marketing director in 2023.

Prior to Gymshark, she worked as chief marketing officer at The Very Group and as marketing director of Virgin Money Digital Bank.

In her new role, she will join the cohort of chiefs at Gymshark and report directly to the brand’s founder and chief executive, Ben Francis.

In a statement, Gymshark said: “Gymshark has moved to bring its entire digital customer journey into one place across digital marketing and digital experience, and we’re thrilled that Carly will head up this new function.

“She will be responsible for scrutinising and optimising the digital journey to better serve Gymshark’s audience and ensure digital growth for the brand for years to come.”