Gymshark appoints Kim Dolder as chief commercial officer
Gymshark has promoted its general manager of North America to the role of chief commercial officer as it continues its US expansion.
In her new position, Kim Dolder will be responsible for developing and implementing strategies that drive revenues, introduce new products, and scale new business channels while reporting to Gymshark founder and chief executive Ben Francis.
Subscribe to TRBHowever, she will continue to operate out of Gymshark’s US office and lead the US business as the first board member situated in the country.
Francis said: “If we are to become an iconic 100-year brand, there are two things we can’t compromise on – being global and being omnichannel. To achieve them, we need a chief commercial officer who can be the architect to create the blueprint to get us there.
“I can think of no one better than Kim to step into this role. Kim is our first chief based in the US, so this serves as a real sign of intent of our global ambitions.
“Since joining, she has already added so much value to our North American operations and her experience, insight and sheer will to win will definitely take Gymshark to new heights.”
Last year, Gymshark moved its North American headquarters to New York and welcomed over 7,500 members of its community to its biggest-ever Lift event.
Earlier this month, it announced plans to open its first US flagship store later this year.
Commenting on her appointment, Dolder said: “Gymshark has had an unbelievable 12 years as, predominantly, an ecommerce company, but it’s no secret that we are pivoting to become an omnichannel organisation.
“So, to step into the CCO’s shoes and play a role in evolving the incredible brand we’ve built so far, building our retail footprint and expanding our wholesale and franchise partnerships is beyond exciting.”
