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Gordon Brothers sells Orsay fashion brand

Gordon Brothers has sold the Orsay women’s fashion brand to a private investor from the Czech Republic operating under Orsay International. The global advisory and investment… View Article

FASHION

Gordon Brothers sells Orsay fashion brand

Gordon Brothers has sold the Orsay women’s fashion brand to a private investor from the Czech Republic operating under Orsay International.

The global advisory and investment firm said the new investor will continue to invest in the omnichannel business and grow its presence in Europe online, in stores and with existing franchisees.

Frank Morton, chief investment officer at Gordon Brothers, said: “Our firm has the unique ability to acquire, value, lend to, invest in and reimagine brands to accelerate their transformation and support continued growth

“Under new ownership, Orsay will continue to reach consumers throughout Europe and embark upon its next chapter of growth.”

Gordon Brothers acquired the brand earlier this year. Since then it has streamlined operations, restructured the brand, optimised the product offering, strengthened and expanded franchisees, and invested in marketing to grow Orsay’s ecommerce channels.

Tobias Nanda, head of brands at Gordon Brothers, explained: “When we bought Orsay’s brand, it was a traditional, vertically integrated structure with legacy systems and a large bricks-and-mortar store footprint. In record time, we revitalised sourcing and design options, established new manufacturing resources, optimised IT and reorganised human capital, and built out a robust distribution network online that allowed the brand to continue.

Gordon Brothers also owns the Laura Ashley and Nicole Miller brands.

Image Orsay Facebook

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