THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Gordon Brothers sells Orsay fashion brand

Gordon Brothers has sold the Orsay women’s fashion brand to a private investor from the Czech Republic operating under Orsay International. The global advisory and investment… View Article

FASHION RETAIL NEWS UK

Gordon Brothers sells Orsay fashion brand

Gordon Brothers has sold the Orsay women’s fashion brand to a private investor from the Czech Republic operating under Orsay International.

The global advisory and investment firm said the new investor will continue to invest in the omnichannel business and grow its presence in Europe online, in stores and with existing franchisees.

Frank Morton, chief investment officer at Gordon Brothers, said: “Our firm has the unique ability to acquire, value, lend to, invest in and reimagine brands to accelerate their transformation and support continued growth

“Under new ownership, Orsay will continue to reach consumers throughout Europe and embark upon its next chapter of growth.”

Gordon Brothers acquired the brand earlier this year. Since then it has streamlined operations, restructured the brand, optimised the product offering, strengthened and expanded franchisees, and invested in marketing to grow Orsay’s ecommerce channels.

Tobias Nanda, head of brands at Gordon Brothers, explained: “When we bought Orsay’s brand, it was a traditional, vertically integrated structure with legacy systems and a large bricks-and-mortar store footprint. In record time, we revitalised sourcing and design options, established new manufacturing resources, optimised IT and reorganised human capital, and built out a robust distribution network online that allowed the brand to continue.

Gordon Brothers also owns the Laura Ashley and Nicole Miller brands.

Image Orsay Facebook

Subscribe For Retail News