Gap UK adds Banana Republic and Athleta to its website
Gap UK has announced that Gap Inc. brands Banana Republic and Athleta have now been made available on its UK website.
The company said the move will enable customers to shop for all three brands in one accessible destination.
While Banana Republic offers separates, contemporary tailoring and evening wear for women and men, Athleta is a performance and lifestyle brand aimed at active women.
Jon Jeffery, managing director of the joint venture that was formed to grow the Gap business in the UK and Ireland, said: “I’m so excited that we’ve added these customer-favourite brands to Gap.co.uk. Banana Republic and Athleta enable us to show increased product choice to our UK customers. Both of these brands offer unique perspectives that will delight our already loyal customer base, while introducing new audiences to Gap.co.uk.”
Gap has also introduced new concession areas within 20 Next stores across the UK and Ireland.