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Gap to launch in India through partnership with Reliance Retail

Gap is to launch in India through a long-term franchise agreement with Reliance Retail. The move will see Reliance become the official retailer for Gap through… View Article

FASHION

Gap to launch in India through partnership with Reliance Retail

Gap is to launch in India through a long-term franchise agreement with Reliance Retail.

The move will see Reliance become the official retailer for Gap through a mix of exclusive brand stores, a presence in multi-brand stores, and digital ecommerce platforms.

Adrienne Gernand, managing director of international, global licensing and wholesale at Gap Inc, said: “We look forward to growing the Gap business across key international markets. Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe, while continuing to diversify our business portfolio through our partner-based model.”

Earlier this year, Gap made a return to the UK high street with the opening of a first Gap-branded shop-in-shop within Next’s biggest West End store on London’s Oxford Street. The brand closed all of its own UK stores in 2021 but maintains an online presence here.

 

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