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Mattel teams up with VeeFriends to transform rare NFTs into physical collectibles

Toy maker Mattel has teamed up with VeeFriends on a collaboration for the NFT community and crypto currency holders with the launch of a reimagined UNO deck… View Article

GENERAL MERCHANDISE

Mattel teams up with VeeFriends to transform rare NFTs into physical collectibles

Toy maker Mattel has teamed up with VeeFriends on a collaboration for the NFT community and crypto currency holders with the launch of a reimagined UNO deck featuring Gary Vaynerchuk’s VeeFriends NFT signature characters.

As one of the first physical products created from a digital NFT brand, the new deck offers UNO fans and NFT collectors the opportunity to own a VeeFriends collectible in the physical form of an UNO deck.

Richard Dickson, president and chief operating officer at Mattel, said: “As Mattel continues to pioneer bringing toy brands into the NFT space, we are thrilled to be working with Gary and his impressive VeeFriends collectibles. Gary’s leadership in this digital dialogue, coupled with our #1 card game in the world UNO, is sure to create a collectible craze as we continue to redefine the intersection between gaming, digital art and collectability.”

The new collectible will be available exclusively on Mattel Creations, Mattel’s direct to consumer platform.

Vaynerchuk said: “I’m so incredibly honoured to take my VeeFriends intellectual property and team up with one of the most iconic properties in the world. Not only am I honoured, and little me is excited – I’m mostly excited for all the people who are going to be able to play this game, expand the VeeFriends universe and enjoy some of the collectability that comes along with this collaboration.”

 

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