Gap Inc adds Banana Republic and Athleta to UK joint venture with Next
Gap has announced that its Banana Republic and Athleta brands will start selling within the UK and Ireland through its joint venture with Next.
The company said the move will build on the success of Next’s partnership with the Gap brand, which has seen the Gap.co.uk site migrated to Next’s website and Gap branded shop-in-shops open in London, Birmingham and Thurrock.
While Banana Republic has now launched a collection for women and men on Next.co.uk, the Athleta brand will enter the UK market in early 2023
with the introduction of its womenswear assortment on the site.
Jon Jeffery, managing director of the joint venture, said: “I am excited to embark on the latest part of our joint venture journey, with the re-introduction of two amazing brands to the market through the Next.co.uk platform. Both Banana Republic and Athleta are truly aspirational Gap Inc. brands, who individually offer a unique perspective and a strong design aesthetic that allows us to engage and delight new audiences and further expand our portfolio within the UK & Ireland.”
In addition, Gap has continued to expand its bricks-and-mortar presence within the UK by opening shop-in-shops in Next locations in Manchester Arndale and the Glasgow’s Braehead shopping centre.
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